ABOUT ME

Hey there 😀 I'm an artist and graphic designer from Israel. I play with shapes and colors to create original, vibrant visuals for various purposes, including promotion art for culture events, commissioned illustrations, identity and web design, and art for art's sake - mainly about music, freedom & love - applied to everyday items which are offered here in my shop. 

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I studied graphic design at H.I.T (Holon institute of Technology) and spent about a decade in the design industry practicing print, branding and UX; As lead designer in Ha'aretz newspaper and then working closely with large institutes such as Maccabi Healthcare, The Philharmonic Orchestra and many others. As an independent I've shifted into deeper artistic explorations, and nowadays combining the best of both worlds - creating my own art and helping other creators and growing businesses to find and express their visual identity.

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Always curious - I like to explore spaces, movements, and rhythms in matter and spirit. My other big passion is music - djing and creating original music with my life partner Roi in a project called RA/RE - check out our music and videos.

If you have an artistic idea you'd like to develop, or want to refresh your business' visual side to reach the right crowd, please contact me and we'll see how I can help. 🌈

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You can also email me @ ayeletra@gmail.com 
or follow Instagram / Dribbble